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Founder, SA Partners, and Shingo Publication Award–winning author (Staying Lean and The Essence of Excellence)

Prof Peter Hines


What a great little book! For the first time, continuous improvement and sales have been effectively brought together in a practical and easily read- able way. It covers all the key topics in improving sales and customer experience training: clear team direction, exceptional culture, systematic approach, helping customers to improve, leader standard work, coaching and support of your sales team, as well as mapping customers’ personas and creating an empathy map. A must buy.

Author, "Lean Safety",  and "Lean Safety Gemba Walks"

Robert Hafey

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The sales function, once believed to be exempt from the requirement to practice continuous improvement, is struggling. Now shaken by the age of e-commerce, sales teams are looking for answers. Agile Sales provides a path forward.

General Manager, Market Strategy & Communications, Madison Technologies

Karen Moon

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If you’re looking for practical tools to help you ignite your sales team, delight customers, and grow revenue, Agile Sales will give you all that and more. I have had the pleasure of working with Brad for a number of years and have seen first-hand how these continuous improvement methodologies have helped teams to develop clarity of purpose, improve culture, and build highly effective sales teams with a focus on delivering customer value.

Managing Director, SmartFreight

Ken Aitken

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"If you ever wondered if Agile methodology can be applied to a sales environment, then this is the book for you. A step-by-step process explained from the point of view of someone who has walked the walk, not just talked the talk. A compelling read for anyone who wants to elevate their sales approach above the crowd."

Shingo Publication Award–winning author (4+1 and The Essence of Excellence)

Chris Butterworth

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An easy-to-read essential guide to the implementation of continu- ous improvement in the sales process with lots of practical tips and examples.

Managing Director, SmartFreight

Keivan Zokaei

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To my knowledge, there is no better practical guide for applying Agile
in a sales environment. This book is filled with practical tips, useful techniques, and relatable stories for anyone who is working in a sales environment. Being in charge of a professional sales team with a very challenging sales target, I couldn’t help but think I wished I had read it a year ago! The premise of Brad’s work is simple. Sales is about understand- ing your customers intimately and findings ways to add value to them. Agile is also about understanding customers deeply and focusing every- one, in rapid iterations, to create customer value. This book is suitable for anyone who is interested in learning about Agile and applying it in a sales context.

General Manager, Battery World Australia Pty Ltd

Shawn Kerr


Brad Jeavons’s Agile Sales, which is part business development and part per- sonal development, provides realistic knowledge and learning practices to understand the customer journey and realize the importance of the role that our values plays toward appreciating this journey.

Marketing and Communications Manager, B&R Enclosures Pty Ltd

Neil Jorgensen

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Having witnessed first-hand Brad’s passion for sales and agile methodolo- gies and shared his interest in making a positive change for almost a decade, I was looking forward to reading this book. If you are interested in how selling can deliver real value to your customers, which is repaid with loyalty and understanding, then this book is for you.

Product Manager, insignia Pty Ltd

Boyd Rose

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As our customers have access to more information and need to make purchasing decisions faster than ever, it becomes harder as a salesperson
to keep up using traditional sales techniques. This book is a realistic and practical approach to deciding where to focus our sales efforts. By doing so, we can adapt and place our energy on where it should be. Brad has given the roadmap on how to succeed in an ever-changing market. This book is an essential read for any salesperson looking to stand out from the crowd.

National Sales and Marketing Manager, Orrcon Steel

Lester Kirkwood

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Brad has captured a range of practical business approaches incorporat-
ing sales techniques that change the paradigm as to how to better engage with customers in a valued way that can deliver sustainable results. I had the opportunity to see this approach in action during a visit to the Winson Group office after one of their sales teams engaged with our manufactur- ing business in such a unique way I was intrigued as to the business behind the approach. I was really impacted by the vibrancy and engagement of
that team and the results they were generating. I would encourage salesper- sons in any business that has challenging markets, where lower price is the default position for sale teams, to read Brad’s book and load their team on the Agile Sales bus that will lead to better business outcomes.

Consultant, Six Degrees

Daniel Pirrone

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In the age of disruption, with a growing focus on customer-centricity, Brad provides a thorough roadmap, informing us what all sales leaders need to understand and execute to ensure their and their team’s success. Born out of continuous improvement methodology, and with an overriding focus on cultural leadership, Agile Sales handles the complex and makes it straightfor- ward, applicable, and executable.

Director, DC Automation

David Cullen

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Having been in businesses for many years, I’ve read plenty of business books. Had I read Brad’s book first, I would not have needed to read many of the others. This book contains a goldmine of useful and practical advice, covering not only sales but also many other aspects. I particularly like the plethora of direct business examples, as well as the frequent summation of topics and useful actions all the way through the book.

Packaging Manager, Reece Group

Jason Goode

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I have always found Brad to be engaging, empathetic, brilliant, question- ing, passionate about his work, a great listener, and most importantly, natu- ral and honest. When I was reading this book, Brad’s passion flowed off
the pages, and it felt like I was sitting down listening to him. The topics
are extremely relevant today, and Brad has researched them well. They are presented concisely, finding a great balance between content, examples, and guides for implementation. Well done Brad, I am looking forward to your next book already!

Strategic Partnership Manager, ETS Pty Ltd

Russell Warner

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From graduates to seasoned salespersons, this book provides a concise, end-to-end recipe for sales success. I congratulate Brad on his book, and
I commend this book to anyone who provides a product or a service for a customer.

Chair, The Executive Connection, and Principal, Joined-Up®

Jon Lindsay

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Brad Jeavons has crafted an excellent book that takes the concept of “sales” to its rightful place – a focus on the customer’s journey and applying agile principles in order to optimize an organization’s pipeline of profitable sales delivering value to the customer. Brad shows his dual expertise in sales management and continuous improvement best practices and provides some great practical examples. Apply the disciplines and mindset described here, and be confident of sales flow: a sustainable and visible sales pipeline.

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